What You’ll Learn
Prepare for a career in domestic or global brand management, digital marketing, market research, advertising, or brand consulting. You will be introduced to the marketing concepts and tools that are important to succeed in today’s world.
Create marketing plans, collect and analyze consumer data, and develop advertising campaigns for traditional and digital media. Optimize service quality and manage expectations and develop value-driven relationships with your business partners and consumers.
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Curriculum
Students can join our Marketing Club, participate in inter-collegiate case competitions, and attend the Rochester chapter of the American Marketing Association. Attend guest lectures from seasoned international marketing professionals, complete case analyses, work on marketing simulations, and complete course projects to promote local businesses.
You will have access to our trained staff who will help you obtain internships with regional businesses or non-profits, enhance your interviewing skills, and get your resume job-ready.
Curriculum & Learning Outcomes -
Admission Requirements
We recommend submitting first-year applications in October or early November. We decide your admission once you complete your application.
Most students begin as a "marketing intent" major. As intents to major, students are expected to work on completing the program entrance requirements and some major core requirements. Students must earn a minimum 2.5 GPA in foundation courses, with no grade lower than "C-." Transfer grades are included in this GPA. Students should declare their major no later than the end of sophomore year.
Next Deadline for Transfer Students
Fall Semester: August 1
Undergraduate Admissions -
Outside the Classroom
Our student-led marketing club is a great way to align your career aspirations with activities and professional development opportunities to help you meet your goals.
Network with industry professionals, gain leadership experience, and establish peer connections that will last well into the future. The student organizations within the School of Business are a great way to get involved!
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Career Outlook
The marketing program prepares you for entry-level positions in fields such as:
- Market research
- Product management
- Sales and sales management
- Public relations
- Retail management
- Advertising
- Non-profit marketing
- Promotions
What’s Next?
Come for a Visit
We offer tours all year long, but February and March are our busiest months.
Schedule a Visit