What You’ll Learn
The marketing major offers a broad-based business background as well opportunities to specialize studies based on your interests. Choose between two tracks: Business-to-Business Marketing or Consumer Behavior.
You'll have plenty of opportunities to put theory into practice throughout the curriculum. Experiential learning is built into several of the marketing courses, where you'll work on market research projects and develop marketing plans for some of Brockport's regional businesses.
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Curriculum
You'll select from a wide variety of upper-level electives, including:
- Consumer behavior
- Marketing research
- Sales management
- International marketing
- Supply chain management
- Integrated marketing communications
- Business-to-business marketing
These courses will help you explore various aspects of marketing and discover your career interests in the field.
Curriculum & Learning Outcomes -
Admission Requirements
We recommend submitting first-year applications in October or early November. We decide your admission once you complete your application.
Most students begin as a "marketing intent" major. As intents to major, students are expected to work on completing the program entrance requirements and some major core requirements. Students must earn a minimum 2.5 GPA in foundation courses, with no grade lower than "C-." Transfer grades are included in this GPA. Students should declare their major no later than the end of sophomore year.
Next Deadline for Transfer Students
Fall Semester: August 1
Undergraduate Admissions -
Outside the Classroom
Our student-led marketing club is a great way to align your career aspirations with activities and professional development opportunities to help you meet your goals.
Network with industry professionals, gain leadership experience, and establish peer connections that will last well into the future. The student organizations within the School of Business are a great way to get involved!
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Career Outlook
The marketing program prepares you for entry-level positions in fields such as:
- Market research
- Product management
- Sales and sales management
- Public relations
- Retail management
- Advertising
- Non-profit marketing
- Promotions
What’s Next?
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