What You’ll Learn
You will be introduced to the marketing concepts and tools that are important to succeed in today’s world. Prepare for a career in domestic or global brand management, digital marketing, market research, advertising, or brand consulting.
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Curriculum
Create marketing plans, collect and analyze consumer data, and develop advertising campaigns for traditional and digital media. Attend guest lectures from seasoned international marketing professionals, complete case analyses, work on marketing simulations, and complete course projects to promote local businesses.
You will have access to our trained staff who will help you obtain internships with regional businesses or non-profits, enhance your interviewing skills, and get your resume job ready.
Curriculum & Learning Outcomes -
Admission Requirements
We recommend submitting first-year applications in October or early November. We decide your admission once you complete your application.
Most students begin as a "marketing intent" major. As intents to major, students are expected to work on completing the program entrance requirements and some major core requirements. Students must earn a minimum 2.5 GPA in foundation courses, with no grade lower than "C-." Transfer grades are included in this GPA. Students should declare their major no later than the end of sophomore year.
Next Deadline for Transfer Students
Fall Semester: August 1
Undergraduate Admissions -
Outside the Classroom
Join our Marketing Club, participate in inter-collegiate case competitions, and attend the Rochester chapter of the American Marketing Association. Align your career goals with activities and professional development opportunities in a variety of student-led clubs.
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Career Outlook
Our recent Marketing graduates work in a wide variety of fields in different industries and organizations:
- Advertising Account Executive (Brazen)
- Chief Marketing Officer (Street Light Agency)
- Digital Media Strategist (Accountable Digital, LLC)
- Global Product Manager (Hillrom)
- Marketing Communications Manager (CEIPAL Corp.)
- Marketing Director (Precision Optical Transceivers)
- Marketing Specialist (Dynamic Design Solutions, Inc.)
- Media Planner (Haworth Marketing & Media)
- Search Engine Marketing Specialist (LocalEdge)
- Tri-brand Station Manager (Enterprise Holdings)
What’s Next?
Come for a Visit
We offer tours all year long, but February and March are our busiest months.
Schedule a Visit