Marketing Major (BS)

Learn how to create, communicate, and deliver product offerings that have value to your consumers.

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What You’ll Learn

Prepare for a career in domestic or global brand management, digital marketing, market research, advertising, or brand consulting. You will be introduced to the marketing concepts and tools that are important to succeed in today’s world. 

Create marketing plans, collect and analyze consumer data, and develop advertising campaigns for traditional and digital media. Optimize service quality and manage expectations and develop value-driven relationships with your business partners and consumers.

What’s Next?

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Last Updated 1/13/21

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